With lives renewing 1x every 30 min and the only option being to ask friends (which only works if you connect to Facebook and HAVE friends that are actively playing - very complicated!) or pay money, this game will very quickly lose it's appeal due to lack of available play time, which is a shame because the game is beautiful.

Most games that have limits such as these with moves, lives and such have tapped into the monetary incentives from ads. The idea being that your advertisers incentivize developer companies based on the number of video views per day. By utilizing ads for free lives, players get more lives and play time, playrix gets more income and advertisers get more exposure. Once the free lives have been earned, players then have the option to purchase more lives if they wish.